[{"data":1,"prerenderedAt":92},["ShallowReactive",2],{"\u002Fblog\u002Fall-good-stories-start-with-a-beginning":3,"blog-order":66},{"id":4,"title":5,"body":6,"date":57,"description":58,"extension":59,"meta":60,"minRead":52,"navigation":61,"path":62,"seo":63,"stem":64,"__hash__":65},"blog\u002Fblog\u002Fall-good-stories-start-with-a-beginning.md","All good stories start with a beginning",{"type":7,"value":8,"toc":50},"minimark",[9,13,16,19,24,27,30,34,37,40,44,47],[10,11,12],"p",{},"Every app starts with someone being mildly irritated by the same thing over and over again. Snop is no exception.",[10,14,15],{},"The irritation goes like this. You're halfway up a hill, or three stops from home, or waiting for the kettle, and you think of exactly the right thing to ask an AI. A prompt that would save you an hour tomorrow. It's specific, it's good, and it is entirely made of air.",[10,17,18],{},"By the time you sit down at your Mac, it's gone. What's left is the vague shape of it – you know you had an idea about the empty state, but not the sentence that made it worth having.",[20,21,23],"h2",{"id":22},"the-gap-nobody-fills","The gap nobody fills",[10,25,26],{},"We tried the usual places. Notes turns into a landfill. Reminders wants everything to be a task. Messaging yourself works right up until you need to find it again three days later.",[10,28,29],{},"None of them are bad apps. They're just not built for this particular journey: from a thought you have while moving, to a tool you use while sitting still.",[20,31,33],{"id":32},"what-were-building","What we're building",[10,35,36],{},"Snop is small on purpose. Say a prompt to Siri, run a Shortcut, or type it into the app – whatever gets it out of your head fastest. It syncs. It's waiting on your Mac when you get there. You copy it, and Snop remembers that you did.",[10,38,39],{},"That's the whole loop. Capture there, use here.",[20,41,43],{"id":42},"what-this-blog-is-for","What this blog is for",[10,45,46],{},"We'll write here as we build: the decisions, the things we got wrong, the bits we're still arguing about. Short posts, no roadmap theatre.",[10,48,49],{},"It starts here. More soon.",{"title":51,"searchDepth":52,"depth":52,"links":53},"",2,[54,55,56],{"id":22,"depth":52,"text":23},{"id":32,"depth":52,"text":33},{"id":42,"depth":52,"text":43},"2026-07-22","Why we're building Snop, and the small, annoying moment that started it.","md",{},true,"\u002Fblog\u002Fall-good-stories-start-with-a-beginning",{"title":5,"description":58},"blog\u002Fall-good-stories-start-with-a-beginning","ydToLIGVJDOhGIaeNe99l9FUpBti0g9G_YfVp3TvLsE",[67,70,73,76,79,82,85,88,91],{"path":68,"title":69},"\u002Fblog\u002Fsnop-vs-writing-directly-in-ai-tools","Snop vs writing directly in AI tools",{"path":71,"title":72},"\u002Fblog\u002Fsnop-vs-voice-to-text","Snop vs voice-to-text",{"path":74,"title":75},"\u002Fblog\u002Fsnop-vs-to-do-apps","Snop vs to-do apps",{"path":77,"title":78},"\u002Fblog\u002Fsnop-vs-notion","Snop vs Notion",{"path":80,"title":81},"\u002Fblog\u002Fsnop-vs-apple-notes","Snop vs Apple Notes",{"path":83,"title":84},"\u002Fblog\u002Fsnop-vs-messaging-yourself","Snop vs messaging yourself",{"path":86,"title":87},"\u002Fblog\u002Fcapture-sync-build-snop-is-out-now","Capture there. Use here. Snop is out now.",{"path":89,"title":90},"\u002Fblog\u002Frejected-and-oddly-pleased-about-it","Rejected, and oddly pleased about it",{"path":62,"title":5},1787749309827]