[{"data":1,"prerenderedAt":481},["ShallowReactive",2],{"blog-posts":3},[4,48,82,116,150,184,218,335,425],{"id":5,"title":6,"body":7,"date":39,"description":40,"extension":41,"meta":42,"minRead":37,"navigation":43,"path":44,"seo":45,"stem":46,"__hash__":47},"blog\u002Fblog\u002Fsnop-vs-writing-directly-in-ai-tools.md","Snop vs writing directly in AI tools",{"type":8,"value":9,"toc":35},"minimark",[10,20,26,29,32],[11,12,13],"p",{},[14,15],"img",{"alt":16,"height":17,"src":18,"width":19},"A prompt captured while walking in the fells travelling to an AI tool on a desk",941,"\u002Fassets\u002Fblog\u002Fsnop-vs-writing-directly-in-ai-tools.jpg",1672,[11,21,22],{},[23,24,25],"strong",{},"Your best prompts don't always happen when you're sitting in front of the agent.",[11,27,28],{},"ChatGPT, Claude and coding tools are where the work eventually happens. But they're not always where the idea happens. If you're offline, they may not work at all. And even with a connection, a lot of proper agentic work still depends on the files, tools and setup sitting back on your computer.",[11,30,31],{},"There's another benefit to separating writing from sending. A blank writing surface gives you a moment to actually compose the prompt – edit it, restructure it and think it through – without every press of Enter feeling like you're about to fire another instruction at the agent.",[11,33,34],{},"Snop lets you capture that prompt wherever you are, including offline, and finish it before it reaches the tool. Then, when you're back at the computer, copy it into Claude, ChatGPT, Cursor or whatever you're using and get on with the actual work.",{"title":36,"searchDepth":37,"depth":37,"links":38},"",2,[],"2026-08-26","The place where you use a prompt is not always the place where the idea arrives – or where you want to shape it.","md",{},true,"\u002Fblog\u002Fsnop-vs-writing-directly-in-ai-tools",{"title":6,"description":40},"blog\u002Fsnop-vs-writing-directly-in-ai-tools","T40H6_nls_pwOQ1kTl1K-7QFzbZ52oUk5mZCBM6z1KI",{"id":49,"title":50,"body":51,"date":75,"description":76,"extension":41,"meta":77,"minRead":37,"navigation":43,"path":78,"seo":79,"stem":80,"__hash__":81},"blog\u002Fblog\u002Fsnop-vs-voice-to-text.md","Snop vs voice-to-text",{"type":8,"value":52,"toc":73},[53,59,64,67,70],[11,54,55],{},[14,56],{"alt":57,"height":17,"src":58,"width":19},"A tangle of voice recordings and transcripts becoming clean prompt cards organised into projects","\u002Fassets\u002Fblog\u002Fsnop-vs-voice-to-text.jpg",[11,60,61],{},[23,62,63],{},"Voice-to-text is brilliant at quick capture. It's what happens afterwards that gets messy.",[11,65,66],{},"Tools like Superwhisper, Wispr Flow and Voice Memos solve an important problem – getting an idea out of your head without typing it. When you're walking, running or simply away from a keyboard, that's incredibly useful.",[11,68,69],{},"But capture is only half the job. Afterwards you've still got text or audio that needs somewhere to live, some way to organise it, and usually another manual step before it becomes the prompt you actually use.",[11,71,72],{},"Snop gives that captured thought a home. Put it straight into a project, clean it up later, then copy it when you're ready. Quick capture without creating another inbox you have to organise afterwards.",{"title":36,"searchDepth":37,"depth":37,"links":74},[],"2026-08-25","Voice tools get an idea out of your head. Snop gives the result somewhere useful to live.",{},"\u002Fblog\u002Fsnop-vs-voice-to-text",{"title":50,"description":76},"blog\u002Fsnop-vs-voice-to-text","GvX1ORNlqvNXnigGDC3hOVYLrq1AoulSrbZmX54DkHM",{"id":83,"title":84,"body":85,"date":109,"description":110,"extension":41,"meta":111,"minRead":37,"navigation":43,"path":112,"seo":113,"stem":114,"__hash__":115},"blog\u002Fblog\u002Fsnop-vs-to-do-apps.md","Snop vs to-do apps",{"type":8,"value":86,"toc":107},[87,93,98,101,104],[11,88,89],{},[14,90],{"alt":91,"height":17,"src":92,"width":19},"A prompt weighed down by calendars, checkboxes and a clock beside one resting calmly in Snop","\u002Fassets\u002Fblog\u002Fsnop-vs-to-do-apps.jpg",[11,94,95],{},[23,96,97],{},"Ideas and prompts are not obligations.",[11,99,100],{},"Things, Todoist and Reminders are actually excellent at quick capture. In some ways they're almost perfect for it. The problem is what happens immediately afterwards – your idea becomes a task.",[11,102,103],{},"Tasks carry baggage. They want to be completed, scheduled, prioritised or ticked off. A half-formed prompt isn't necessarily something you owe your future self. It might just be something interesting that you want to keep around until the right moment.",[11,105,106],{},"Snop treats prompts as prompts. They can sit inside a project without becoming another red badge, overdue item or tiny source of guilt. When you actually use one, that's when Snop considers it done.",{"title":36,"searchDepth":37,"depth":37,"links":108},[],"2026-08-24","A prompt is not an overdue task. It should be ready when inspiration becomes useful, without adding guilt.",{},"\u002Fblog\u002Fsnop-vs-to-do-apps",{"title":84,"description":110},"blog\u002Fsnop-vs-to-do-apps","zreDugk1C7_jSgrhzZuZDjts9OP4H_jjI-2EVYul1xA",{"id":117,"title":118,"body":119,"date":143,"description":144,"extension":41,"meta":145,"minRead":37,"navigation":43,"path":146,"seo":147,"stem":148,"__hash__":149},"blog\u002Fblog\u002Fsnop-vs-notion.md","Snop vs Notion",{"type":8,"value":120,"toc":141},[121,127,132,135,138],[11,122,123],{},[14,124],{"alt":125,"height":17,"src":126,"width":19},"An elaborate prompt-processing machine beside one simple capture button and an organised tray","\u002Fassets\u002Fblog\u002Fsnop-vs-notion.jpg",[11,128,129],{},[23,130,131],{},"Sometimes Notion feels like using a jackhammer to hang a poster.",[11,133,134],{},"We really like Notion. It's brilliant for projects, docs, databases, wikis and a ridiculous number of other things. But when we just want to capture one prompt while we're walking, all that power starts to feel like quite a lot of machinery.",[11,136,137],{},"You can absolutely build a prompts database, create properties, organise views and make a lovely system. But then you've built a system. Capturing, editing and using a quick idea – particularly on the go or offline – still feels heavier than it should.",[11,139,140],{},"Snop deliberately does much less. Capture the prompt. Tag the project. Edit it cleanly. Copy it when you need it. Mark it used. For this particular job, less is the feature.",{"title":36,"searchDepth":37,"depth":37,"links":142},[],"2026-08-23","You can build a beautiful prompt system in Notion. Snop is for when you would rather just capture the prompt.",{},"\u002Fblog\u002Fsnop-vs-notion",{"title":118,"description":144},"blog\u002Fsnop-vs-notion","7RlX27jMOS8KFzOpxoBM7Q8ndF-U_CQIXWJJDgKLqs4",{"id":151,"title":152,"body":153,"date":177,"description":178,"extension":41,"meta":179,"minRead":37,"navigation":43,"path":180,"seo":181,"stem":182,"__hash__":183},"blog\u002Fblog\u002Fsnop-vs-apple-notes.md","Snop vs Apple Notes",{"type":8,"value":154,"toc":175},[155,161,166,169,172],[11,156,157],{},[14,158],{"alt":159,"height":17,"src":160,"width":19},"One unwieldy note spilling across a desk beside prompts grouped neatly into project folders","\u002Fassets\u002Fblog\u002Fsnop-vs-apple-notes.jpg",[11,162,163],{},[23,164,165],{},"Apple Notes is a great notes app. Prompts are just a slightly awkward fit.",[11,167,168],{},"The problem isn't that Notes is bad. The problem is that quick prompt capture tends to force a choice between speed and structure. Keep everything in one pinned note and capture is easy, but prompts pile into one document. Give every prompt its own note and things stay tidier, but adding a new one becomes more work.",[11,170,171],{},"That friction matters because the best ideas rarely arrive when you've deliberately sat down to organise your notes. If getting an idea into the right folder, note or structure takes too many taps, sometimes you simply don't capture it.",[11,173,174],{},"Snop makes that specific loop the whole product – get the idea in quickly, attach it to a project, then deal with it later. You don't have to design your own prompt-management system inside a general-purpose notes app.",{"title":36,"searchDepth":37,"depth":37,"links":176},[],"2026-08-22","Apple Notes is excellent at notes. Prompt capture asks for a slightly different balance of speed and structure.",{},"\u002Fblog\u002Fsnop-vs-apple-notes",{"title":152,"description":178},"blog\u002Fsnop-vs-apple-notes","UxZqE5DNphx6ADDlzwYE1ojcEuklwGXpzrLd9lDUNw0",{"id":185,"title":186,"body":187,"date":211,"description":212,"extension":41,"meta":213,"minRead":37,"navigation":43,"path":214,"seo":215,"stem":216,"__hash__":217},"blog\u002Fblog\u002Fsnop-vs-messaging-yourself.md","Snop vs messaging yourself",{"type":8,"value":188,"toc":209},[189,195,200,203,206],[11,190,191],{},[14,192],{"alt":193,"height":17,"src":194,"width":19},"A chaotic phone full of messages and fragments beside prompts organised neatly in Snop","\u002Fassets\u002Fblog\u002Fsnop-vs-messaging-yourself.jpg",[11,196,197],{},[23,198,199],{},"If your best prompt strategy is WhatsApp-ing 2am thoughts to yourself, you're not alone.",[11,201,202],{},"Messaging yourself is wonderfully quick. It also feels a little bit like having a very specific conversation with yourself that nobody else should ever see.",[11,204,205],{},"The bigger problem comes later. Prompts disappear into a stream of links, reminders, photos and whatever else you've sent yourself. Finding one again is painful, organising them by project is basically nonexistent, and editing a half-finished prompt is more fiddly than it has any right to be.",[11,207,208],{},"Snop is built specifically for this job – capture something quickly, tag it to a project, edit it properly later, then copy it when you're ready to use it. Once copied, it's marked as used. Less archaeological digging through your own WhatsApp history.",{"title":36,"searchDepth":37,"depth":37,"links":210},[],"2026-08-21","Why quick self-messaging breaks down when prompts need organising, editing and finding again.",{},"\u002Fblog\u002Fsnop-vs-messaging-yourself",{"title":186,"description":212},"blog\u002Fsnop-vs-messaging-yourself","QnqoN-siuOS5AxXrAjoybkSzhMqCKogqyIuOjO3USuA",{"id":219,"title":220,"body":221,"date":328,"description":329,"extension":41,"meta":330,"minRead":324,"navigation":43,"path":331,"seo":332,"stem":333,"__hash__":334},"blog\u002Fblog\u002Fcapture-sync-build-snop-is-out-now.md","Capture there. Use here. Snop is out now.",{"type":8,"value":222,"toc":319},[223,226,229,232,235,238,241,246,249,254,257,260,266,270,273,276,281,284,288,291,294,297,301,304,307,310],[11,224,225],{},"Good news – Snop is out! 🙌",[11,227,228],{},"The best ideas – like prompts for coding agents – rarely arrive when you're sitting at your desk.",[11,230,231],{},"They turn up when you're outside, on a walk, in the mountains or on the Tube, where there might be no reception.",[11,233,234],{},"You lose them because fiddling around with Notes, Reminders, Notion and the rest is just too irritating, and you think: “Oh well, I'll remember that.”",[11,236,237],{},"But you don't.",[11,239,240],{},"And that small, irritating gap is why we built Snop.",[242,243,245],"h2",{"id":244},"the-whole-app-in-two-steps","The whole app in two steps",[11,247,248],{},"Snop has one job: get an idea or a prompt out of your head wherever it arrives, then put it in front of you when you're ready to use it.",[250,251,253],"h3",{"id":252},"_1-capture-it-on-your-iphone","1. Capture it on your iPhone",[11,255,256],{},"Open Snop and type your prompt, use the widget, run a Shortcut or say it to Siri. Add it to a project if it belongs to one, or leave it loose and organise it later.",[11,258,259],{},"Snop works offline, so a poor signal on a train or no signal halfway up a fell is not a problem. Capture the thought and carry on with whatever you were doing.",[261,262],"blog-video",{"poster":263,"src":264,"title":265},"\u002Fvideos\u002Fapp-screen-ios.png","https:\u002F\u002Fwhzqqxwuu3f2i6bj.public.blob.vercel-storage.com\u002Frotato-from-app-landscape.mov","Capturing a prompt in Snop on iPhone",[250,267,269],{"id":268},"_2-use-it-on-your-mac","2. Use it on your Mac",[11,271,272],{},"When you sit down at your Mac, the prompt is waiting for you. Open Snop, copy it and paste it into Conductor, Claude, ChatGPT, Cursor or whichever AI tool you're using.",[11,274,275],{},"Once you copy a prompt, Snop marks it as used. That small detail means your prompt list does not become another inbox you have to tidy. The things you've acted on move out of the way; the ideas still waiting remain visible.",[261,277],{"poster":278,"src":279,"title":280},"\u002Fvideos\u002Fapp-screen-mac.png","https:\u002F\u002Fwhzqqxwuu3f2i6bj.public.blob.vercel-storage.com\u002Fsnop%20-%20mac-pate-only-landscape-whitebg.mp4","Copying a prompt from Snop on Mac",[11,282,283],{},"That's the loop: capture there, use here.",[242,285,287],{"id":286},"why-not-just-use-notes","Why not just use Notes?",[11,289,290],{},"You absolutely can. We did for years.",[11,292,293],{},"But Notes tends to become a landfill. Reminders turns every half-formed idea into an obligation. Messaging yourself is wonderfully fast until you need to find one particular thought three days later among the links, photos and other messages.",[11,295,296],{},"None of those tools are bad. They simply have broader jobs. Snop is made for this one journey.",[242,298,300],{"id":299},"small-on-purpose","Small on purpose",[11,302,303],{},"There are no Snop accounts and no registration. Your prompts synchronise between your devices through your private iCloud using CloudKit. They are not stored in a database we control, used for advertising or used to train AI.",[11,305,306],{},"Snop is built natively for iPhone and Mac, and all its features are included in one subscription. You can try it free for seven days; after that, it costs £9.99 a year in the UK.",[11,308,309],{},"That's it. That's the whole app. Small on purpose.",[11,311,312],{},[313,314,318],"a",{"href":315,"rel":316},"https:\u002F\u002Fapps.apple.com\u002Fgb\u002Fapp\u002Fsnop-capture-prompts-ideas\u002Fid6790781630",[317],"nofollow","Download Snop from the App Store",{"title":36,"searchDepth":37,"depth":37,"links":320},[321,326,327],{"id":244,"depth":37,"text":245,"children":322},[323,325],{"id":252,"depth":324,"text":253},3,{"id":268,"depth":324,"text":269},{"id":286,"depth":37,"text":287},{"id":299,"depth":37,"text":300},"2026-08-18","Capture prompts wherever they arrive, then pick them up on your Mac when you're ready to use them. Snop is now available on the App Store.",{},"\u002Fblog\u002Fcapture-sync-build-snop-is-out-now",{"title":220,"description":329},"blog\u002Fcapture-sync-build-snop-is-out-now","9ohJf52bqQIahuQNCO_CWi_5Idv_rSfKUp5Y1xntumM",{"id":336,"title":337,"body":338,"date":418,"description":419,"extension":41,"meta":420,"minRead":324,"navigation":43,"path":421,"seo":422,"stem":423,"__hash__":424},"blog\u002Fblog\u002Frejected-and-oddly-pleased-about-it.md","Rejected, and oddly pleased about it",{"type":8,"value":339,"toc":412},[340,343,346,350,358,361,364,373,379,390,396,399,403,406,409],[11,341,342],{},"This was meant to be the post where we said Snop is out. It is not that post.",[11,344,345],{},"Snop is with Apple, being reviewed, and it has already come back once. Three reasons, two of them entirely our own doing. We could have fixed them quietly and written the launch post next week as though none of it happened. This seemed more useful.",[242,347,349],{"id":348},"what-snop-is-if-youre-new-here","What Snop is, if you're new here",[11,351,352],{},[14,353],{"alt":354,"height":355,"src":356,"width":357},"Snop on iPhone and Mac — capture a prompt on your phone, use it at your desk",1768,"\u002Fassets\u002Fblog-hero-1.jpg",3840,[11,359,360],{},"You're halfway up a hill, or waiting for the kettle, and you think of exactly the right thing to ask an AI. It's specific, it's good, and it is entirely made of air. By the time you sit down at your Mac, all that's left is the vague shape of it.",[11,362,363],{},"So: say a prompt to Siri, run a Shortcut, or type it into the app. It syncs. It's waiting on your Mac when you get there. You copy it, and Snop remembers that you did. Capture there, use here. That's the whole loop.",[242,365,367,368,372],{"id":366},"the-three-reasons-lessons-learned","The three ",[369,370,371],"del",{},"reasons"," lessons learned",[11,374,375,378],{},[23,376,377],{},"No Terms of Service link in App Info."," Required for auto-renewing subscriptions. We had the terms in the app. We had not pasted the URL into App Store Connect. A ten-minute job, a three-day round trip.",[11,380,381,384,385,389],{},[23,382,383],{},"The word \"iPhone\" in our subtitle."," Device names aren't allowed there. Which stings slightly when the hand-off between two specific devices ",[386,387,388],"em",{},"is"," your product and you may not name either of them. Although \"Capture prompts on the go, use them at your desk\" describes the outcome rather than the mechanism, and is better. Irritating to have to admit.",[11,391,392,395],{},[23,393,394],{},"No subscription attached to the Mac app."," We submitted both apps at once and configured the subscription against iOS only, assuming the Mac side would inherit it. Apple opened the Mac app first, went looking for something to buy, found nothing, and rejected it. Correctly.",[11,397,398],{},"That last one is the real lesson, and it isn't about App Store Connect. Submit two things together and you don't choose which gets looked at first. It'll be the one that's least ready.",[242,400,402],{"id":401},"where-things-stand","Where things stand",[11,404,405],{},"All three fixed, iOS resubmitted. Now we wait, then submit the Mac version. This seems be the least documented part of shipping software and the part that takes longest.",[11,407,408],{},"If you'd like to know the moment it's live, there's a waiting list on the homepage. We'll use your email for exactly one thing.",[11,410,411],{},"More soon, hopefully with a better headline.",{"title":36,"searchDepth":37,"depth":37,"links":413},[414,415,417],{"id":348,"depth":37,"text":349},{"id":366,"depth":37,"text":416},"The three reasons lessons learned",{"id":401,"depth":37,"text":402},"2026-08-05","App Store review came back with three reasons, two of them entirely our own doing. What we learned.",{},"\u002Fblog\u002Frejected-and-oddly-pleased-about-it",{"title":337,"description":419},"blog\u002Frejected-and-oddly-pleased-about-it","wpt-YuASA6aadt5oPoMp_7xDYmAuuU5cREDjmmI3NrU",{"id":426,"title":427,"body":428,"date":474,"description":475,"extension":41,"meta":476,"minRead":37,"navigation":43,"path":477,"seo":478,"stem":479,"__hash__":480},"blog\u002Fblog\u002Fall-good-stories-start-with-a-beginning.md","All good stories start with a beginning",{"type":8,"value":429,"toc":469},[430,433,436,439,443,446,449,453,456,459,463,466],[11,431,432],{},"Every app starts with someone being mildly irritated by the same thing over and over again. Snop is no exception.",[11,434,435],{},"The irritation goes like this. You're halfway up a hill, or three stops from home, or waiting for the kettle, and you think of exactly the right thing to ask an AI. A prompt that would save you an hour tomorrow. It's specific, it's good, and it is entirely made of air.",[11,437,438],{},"By the time you sit down at your Mac, it's gone. What's left is the vague shape of it – you know you had an idea about the empty state, but not the sentence that made it worth having.",[242,440,442],{"id":441},"the-gap-nobody-fills","The gap nobody fills",[11,444,445],{},"We tried the usual places. Notes turns into a landfill. Reminders wants everything to be a task. Messaging yourself works right up until you need to find it again three days later.",[11,447,448],{},"None of them are bad apps. They're just not built for this particular journey: from a thought you have while moving, to a tool you use while sitting still.",[242,450,452],{"id":451},"what-were-building","What we're building",[11,454,455],{},"Snop is small on purpose. Say a prompt to Siri, run a Shortcut, or type it into the app – whatever gets it out of your head fastest. It syncs. It's waiting on your Mac when you get there. You copy it, and Snop remembers that you did.",[11,457,458],{},"That's the whole loop. Capture there, use here.",[242,460,462],{"id":461},"what-this-blog-is-for","What this blog is for",[11,464,465],{},"We'll write here as we build: the decisions, the things we got wrong, the bits we're still arguing about. Short posts, no roadmap theatre.",[11,467,468],{},"It starts here. More soon.",{"title":36,"searchDepth":37,"depth":37,"links":470},[471,472,473],{"id":441,"depth":37,"text":442},{"id":451,"depth":37,"text":452},{"id":461,"depth":37,"text":462},"2026-07-22","Why we're building Snop, and the small, annoying moment that started it.",{},"\u002Fblog\u002Fall-good-stories-start-with-a-beginning",{"title":427,"description":475},"blog\u002Fall-good-stories-start-with-a-beginning","ydToLIGVJDOhGIaeNe99l9FUpBti0g9G_YfVp3TvLsE",1787749309359]